We collect personal data from you when you provide it to us directly and through your
use of the Site. This information may include:
● Information you provide to us when you use our Site (e.g. your name,
contact details, gender, product reviews, and any information which you add
to your account profile);
● Transaction and billing information, if you make any purchases from us or
using our Site (e.g. credit/debit card details and delivery information);
● Records of your interactions with us (e.g. if you contact our customer service
team, interact with us on social media);
● Information you provide us when you enter a competition or participate in a
survey;
● Information collected automatically, using cookies and other tracking
technologies (e.g. which pages you viewed and whether you clicked on a
link in one of our email updates). We may also collect information about the
device you use to access our Site;
● Other information necessary to provide the Site, for example we may access
your location if you give us your consent.
If you also shop in one of our stores, we may combine information you give us in-store
(e.g. if you make a purchase or join our mailing list in-store) with the information above.
Information we collect by automated means
When you visit our sites, interact with our communications, or visit our stores, we collect
certain information automatically. To collect this information, we may use cookies, web
beacons, and similar technologies. A “cookie” is a text file that websites send to a
visitor‘s computer or other internet-connected device to uniquely identify the visitor’s
browser or to store information or settings in the browser. A “web beacon,” also known
as a pixel tag or clear GIF, is used to transmit information back to a web server. We may
also collect information about your online activities over time and across third-party
websites. The information we collect automatically may include:
● URLs that refer visitors to our websites;
● Search terms used to reach our websites;
● Details about the emails we send, such as opens, clicks, and unsubscribes;
● Details about the devices that are used to access our websites (such as IP
address, browser information, device information, and operating system
information);
● Details about your interaction with our websites (such as the date, time,
length of stay, and specific pages accessed during your visits to our
websites, referral activity, and which emails you may have opened);
● Information about activity in our stores, such as through closed circuit TVs
for security monitoring or geofencing to identify traffic in our stores; and
● Usage information (such as the number and frequency of visitors to our
websites).
We may associate this information with your Storename account if you have one, the
device you use to connect to our Services, or email or social media accounts that you
use to engage with Storename.
For more information about how we use cookies click here.
How We Use Your Information
Depending on how you use our Site, your interactions with us, and the permissions you
give us, the purposes for which we use your personal data include:
● To fulfil your order and maintain your online account.
● To manage and respond to any queries or complaints to our customer
service team.
● To personalise the Site to you and show you content we think you will be
most interested in, based on your account information, your purchase history
and your browsing activity.
● To improve and maintain the Site, and monitor its usage.
● For market research, e.g. we may contact you for feedback about our
products.
● To send you marketing messages and show you targeted advertising, where
we have your consent or are otherwise permitted to do so.
● For security purposes, to investigate fraud and where necessary to protect
ourselves and third parties.
● To comply with our legal and regulatory obligations.
We rely on the following legal basis, under data protection law, to process your personal
data:
● Because the processing is necessary to perform a contract with you, or take
steps prior to entering into a contract with you (e.g. where you have made a
purchase with us, we use your personal data to process the payment and
fulfil your order).
● Because we have obtained your consent (e.g. where you contact us with a
query, where you add optional information to your account profile, or if you
consent to receive marketing from us).
● Because it is in our legitimate interests as an e-commerce provider to
maintain and promote our services. We are always seeking to understand
more about our customers in order to offer the best products and customer
experience. We use information about you to tailor your view of the Site, to
make it more interesting and relevant in respect of the products and offers
on view.
Who May Have Access to Your
Information
Third-Party Service Providers: We may use third party service providers acting on
Storename’s behalf to perform some of the services described above. For example, we
share certain information with service providers who assist with the processing of credit
cards and payments, hosting, managing and servicing our data, distributing emails,
conducting research and analysis, advertising, analytics, or administering certain
services and features. We also may share information about you with our professional
advisors, including accountants, auditors, lawyers, insurers and bankers, if needed.
These service providers may change over time, but we will always use trusted service
providers who we require to take appropriate security measures to protect your personal
data in line with our policies. We only permit them to process your personal data for
specified purposes and, as appropriate, in accordance with our instructions and the
provisions of this Policy and applicable law.
Advertising and Analytics
Services Provided by Others
We may allow others to provide analytics services and serve advertisements on our
behalf across the internet and in mobile applications. They may use cookies, web
beacons, and other technologies to collect information about your use of the Services
and other websites and applications, including your IP address, device ID, web browser,
mobile network information, pages viewed, time spent on pages or in apps, links
clicked, and conversion information. This information may be used by Storename and
others to, among other things, analyze and track data, determine the popularity of
content, deliver advertising and content targeted to your interests on our Services and
other websites, and better understand your online activity. For more information about
interest-based ads, or to opt out of having your web browsing information used for
interest-based advertising purposes, please visit www.aboutads.info/choices. European
users may opt out of receiving targeted advertising through the European Interactive
Digital Advertising Alliance.
We may also work with third parties to serve ads to you as part of a customized
campaign on third-party platforms (such as Facebook or Google). As part of these ad
campaigns, we or third-party platforms may convert information about you, such as your
email address, into a unique value that can be matched with a user account on these
platforms to allow us to learn about your interests and to serve you advertising that is
customized to your interests. Note that the third-party platforms may offer you choices
about whether you see these types of customized ads.
Your Rights and Choices
Managing or deactivating your Storename account
You may review, update, or modify your account information, including profile, contact,
payment and shipping information, at any time by logging into Kinges account.
You may also deactivate your Kinges account by emailing [email protected]
Opting out of email marketing
You may unsubscribe from our promotional emails at any time by following the
instructions included in those emails. If you opt out of receiving such communications,
note that we may continue to send you non-promotional emails (such as order
confirmation emails or emails about changes to our legal terms).
Restricting cookies
Most web browsers are set to accept cookies by default. You can usually choose to set
your browser to remove or reject browser cookies. Please note that if you choose to
remove or reject cookies, this could affect the availability and functionality of our
websites.